Why Should You Buy A Food Truck
You’re in the right place, and a food truck is the answer
The Objective: Versatility!
Any business success is a product of two factors, the first is leadership. Every business needs strong leadership, but the secret sauce that makes that business even more successful, is its versatility. Food trucks are the ultimate versatile tool in the culinary industry! Food trucks are the jumping board for many very talented chefs, who build an empire and start on the back of a food truck. Corporations are experimenting and flirting with food trucks and food trailers and the most successful brands that have started as a single food truck are: Kogi Korean BBQ which is a fleet of five fusion food trucks in Los Angeles famous both for their combination of Korean and Mexican food. They rely heavily on Internet technology, especially Twitter and YouTube, to spread information about their offerings and locations founded by Mark Manguera & Caroline Shin, but most likely know for their head chef, Roy Choi. Another well-known truck, arguably the most successful mobile brand is The Cousins Maine Lobster, which was started in 2011 when cousins Jim Tselikis and Sabin Lomac, introduced Maine Lobster in the L.A. area with their first food truck. Shortly after in 2012 they received a $55,000.00 investment from Barbara Corcoran after appearing on Shark Tank and from that partnership Cousins Main Lobster has 26 food trucks in a franchise format.
You probably haven’t paid attention, but almost one out of three commercials on TV involves a food truck as a prop. Companies more and more are using food trucks as product or service marketing campaigns and even corporate events. Many people incorporate food trucks in the private parties like weddings, sweet 16’s and more. There’s probably no public gathering that doesn’t incorporate a food truck or food trailer in their event, and not to mention the summer festivals and world famous food trucks rallies. Are you convinced yet?
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